These days we have health tips here there and everywhere. The wonder cures are so vast, varied and often contradictory that it’s sometimes hard to know what is actually good for you. One tip that has stood the test of time however is one of the simplest and cheapest around!

Drinking warm lemon water, what could be simpler?

lemon and hot water

Also, in my opinion it does actually make you feel pretty fantastic even after a couple of days.

As a Yogi and Ayurvedic therapist I will start with a little bit of the Eastern perspective on why this humble health tip is really one worth having a go at.

cute lemon

Ayurveda is the “Science of life” in English and tells us that making this simple addition to your morning routine is a great step towards preventing or even curing some disease. Ama in Ayurvedic science is similar to what you or I may think of as toxins. Most people have some level of toxins (Ama) accumulated in their bodies but if Ama is allowed to stay present in the body for a long time and build up then this can lead to disease. Ayurveda says that the affects of drinking warm lemon water in the morning helps to soften the Ama in the body before it has time to set deeper in the body and become a bigger problem for the person. The water must be warm because both cold and hot water can be a surprise to the system, therefore they will not flush the Ama (toxins) out in the same way as a warm drink will. The properties of the lemon help with cleansing. Also, if you wanted to stimulate your Agni, which is the digestive fire (metabolism) then add in some fresh ginger as well. The warming qualities of the ginger are great if your digestion needs a little boost or are feeling generally sluggish.



Here are 10 more reasons:

1.The health benefits of lemons and drinking lemon water have been known for centuries or even millennia in many cultures.

2. Lemons’ have strong antibacterial, antiviral, and immune-boosting properties, hence why it is such a popular ingredient in cold remedies.

3. Lemons are a rich source of Vitamin C which is why they are so great for fighting colds, you can never have too much Vitamin C either.

4. They are also a source of Potassium which is good for the brain & nerve functions.5. Lemons are good for balancing your PH. They have an Alkaline affect inside the body. They are acidic on their own, but when consumed they’re alkaline.

5. Drinking warm lemon water is great for digestion and assimilation.

6. The warm water serves to stimulate the gastrointestinal tract and flush through any blockages or baddies in the digestive system. Lemons are high in vitamins and minerals that help to remove toxins, it is also a diuretic so it flushes out the system because it increases the rate of urination. Toxic material or Ama is therefore, expelled at a faster rate which helps your body stay healthy. As previously mentioned in the Ayurveda section, this is just a different explanation of the same idea.

7. It brings you one step closer to a flawless complexion too. Lemon water purges toxins from the blood which helps the skin stay blemish free, and the body is more rehydrated by warm water so after a little time on this stuff the skin starts to look and feel more hydrated and smooth.

8. By starting the day off well hydrated you also help to keep your lymphatic and adrenal systems healthy.
When your body becomes dehydrated it can’t function as well. You may become dizzy, tired, stressed, constipated, irritable etc. Your adrenals and thyroid contribute to creating energy. So, why not keep em happy and healthy? Maybe you won’t hit that afternoon slump as hard as you used to.

9. Lemon is one of the few foods that contain more negative charged ions, providing your body with more energy when it enters the digestive tract.

10. The scent of lemon is also a mood enhancer and has energising properties. The smell of lemon juice and zest can make you feel happier, clearer, and more awake. There is also research to suggest that Lemon can help reduce feelings of anxiety and depression. Lemon essential oil is also good for this.

Here are just some of the great benefits of adopting this simple change into your daily routine.
So, What are you waiting for ?

Stock up and give it a go!

Lemon quote

It is really simple and cheap, make a cup of warm water (filtered if you can) and add in the juice of around half a lemon. Use fresh lemon (organic ideally) and make sure the water isn’t hot. Drink it in the morning first thing, sip steadily and enjoy 🙂

Lemon tea

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Look out for the follow up to this Post “Creating an Ayurvedic morning routine“. If this is you, maybe you need it?

Morning routine
Morning routine is so important in Ayurvedic science and just generally, it promotes great health and adds structure into your daily life. If you already have some kind of routine it is advisable that drinking the lemon water is one of the first things you do in the day. Allow the system some time to wake up before eating and ideally do some form of activity beforehand. Yoga, walking, swimming,running, even simple things like having your shower first or doing a few household chores will give that extra bit of time for the body to awaken before getting started with breakfast and work. There are many other tips for making a wonderful morning ritual, but that is a whole other article in and of itself…

SO, start off simply with the lemon water and see if you can start to create a fuller routine down the line.

But, if you can only make time for one ritual that will improve your health, let it be this…..

Thanks for reading!

Hi there,

I left Denmark, which is my home country, on October 10th 2013 with the goal of returning home again, once I had spent more than 24 hours in every country in the world. To make it unique and adventurous the aim was to do it completely without flying. I’m not sure that I was driven by much more than the adventure when I left home. I was certainly fond of the famous quote delivered by mountaineer George Mallory, when asked why he wanted to summit Mount Everest? His reply was slightly annoyed but legendary: “BECAUSE IT’S THERE!!”

Today I am much more clear about what the purpose of this journey is. But the purpose is actually several things combined. Here we go:


To do what no one has ever done before

Not many people have actually reached every country in the world in their lifetime. Far less people have done so than people who have summited Mount Everest. I find that to be an interesting thought. Nobody has ever traveled to every country in the world without getting into an airplane. Some adventurous souls have however come pretty close. Doing something new is exiting and it turns out that it serves as a source of inspiration for many. But the inspiration is not always what seems most likely. Some are naturally inspired to visit new countries and far away cultures. But some are inspired to finish an education, to marry a loved one, to do the dishes, to take a chance… It fascinates me and makes me wonder where inspiration really comes from. If I’m unable to complete this journey – then someday someone will.Goodwill Ambassador of Danish Red Cross

The Red Cross and Red Crescent
I have been given the amazing honor of traveling as goodwill ambassador for the Danish Red Cross. As such I get to represent and promote the Red Cross in 189 countries in the world. That means that the Red Cross is basically in every country in the world. Like most people I knew very little about the Red Cross when I left home. But from interviewing and listening to volunteers all over the world I have been amazed. I am on my knees for the millions of volunteers that make a difference in the lives on further more millions of people. And most people have no clue what the Red Cross does. It seems that people only learn when they need it. It is an adventure in it self to learn about this old organization which was founded in 1863. And it is certainly an honor to promote it publicly.

Thor family

The world is not what most of us believe
In the beginning of this journey I thought that I had embarked on a “country project”. But I quickly learned that I was on a “people project”. After all, what are the countries worth without people? The mainstream media is showing us the sensational part of the world. Basically all which is newsworthy. So we end up hearing a lot about terror, corruption, conflicts, natural disasters, Ebola, ISIS, Boku Haram…the front page is full of it. And if that is our world then who would like to visit?
The world is not what most of us believe In the beginning of this journey I thought that I had embarked on a "country project". But I quickly learned that I was on a "people project". After all, what are the countries worth without people? The mainstream media is showing us the sensational part of the world. Basically all which is newsworthy. So we end up hearing a lot about terror, corruption, conflicts, natural disasters, Ebola, ISIS, Boku Haram...the front page is full of it. And if that is our world then who would like to visit?

Fortunately I have so far found, that while the world contains horror, most of everyone we share this planet with are good well meaning people with good intentions. Politics and religion are important to some people. But often I find that these 5 things are far more important: Family, food, music, sports and talking about the weather. Those people just want to carve out a small part of the world for themselves. They ask for little more then to get by in life and to see their loved ones prosper. Is it newsworthy? Apparently not really. But it certainly represents the vast majority of everyone on this planet and probably you too.


What do you think the world would be like if journalist were forced to balance out their reports? So you couldn’t just say that the world is suffering from the biggest outbreak of Ebola it has ever seen. But you had to inform that the 3 African countries (of 54) together have a population of more than 20 million people, and that in a period of 18 months less that 12,000 people have died. Or what if a journalist was forced to inform that a country like Sierra Leone, while battling Ebola, has traditions, culture and history which has developed during the past 2,500 years? Would we think more about people as people? Or would the world still be too complex and too far away?

It is my absolute greatest honor to be able to give every country I visit some form of representation in a positive way. Every country in the world has the right to be viewed as the best country in the world. If you want the negative stuff then there is plenty of it to be found. It’s not like I’m ignoring the bad stuff. This is about balancing out the information.

amazing landscape

Traveling on a low budget
I am traveling the world on a $20/day budget. It covers food, transport, where I sleep and visas. It’s possible because a lot of the world is pretty cheap to live in if you buy local food. Often I get to sleep for free somewhere. Sometimes in a home which belongs to someone I have just met. I do not need to buy a visa everyday so the costs of that are brought down over time. Public transportation is often very cheap and certainly affordable most places. But it does at times feel like torture to continue on a low budget. Sometimes I want a good bed, more luxury and a big fat steak.

I am however sticking to the budget because according to most people they are held back by the lack of time or the lack of finances. You’ve got to make your own time – but this project will show you that you need not be a millionaire to travel, cross borders, discover cultures and make new friends. It is however also true that $20/day is a fortune for some people. But in most western society it isn’t. Some people smoke cigarettes for more than that.

As you can understand this project stretches over a lot. It makes it harder to understand. Besides every country in the world becomes too much for many to understand. Including me. If I had launched a project where I was going to every country in Africa then it would still be a lot of countries. But it would be easier to comprehend.

I see it in the same way as wining the lottery. If you win $1 million then you kind of understand that you can pay off your debt, buy a boat, a house and a car – or even stop working for a number of years. But if you won $1 billion you wouldn’t have the faintest idea what you could do? Could you buy a country? Would you ever need to work again? Would your children ever need to work? It becomes too abstract. Sort of like: “Every country in the world without flying”.

I’m still curious, the world is pretty amazing and there is much to learn. I get tired at times and a little fed up. But I’ve come this far and I’m not one to quit. Besides, “A stranger is a friend you’ve never met before”. Who might I meet tomorrow? 🙂


Thor 😉

Once Upon A Saga

Reblogged from Once upon a saga, original post.

It’s very rare, especially up ‘ere in Sheffield, that you come across someone who has never heard of Toddla T before, but incase you haven’t come across him yet Toddla is one of Sheffield’s most loved expats. Starting out as a “DJ from Sheffield who plays dancehall riddims” he is now a globally recognised name touring the world with his DJ sets, a weekly show on BBC’s Radio 1, his own imprint on the record label Ninja Tune and two albums and a string of EP releases under his belt. Now, having just started a family with his own little toddler, you can see where the title of his self made documentary “Always Moving” came from. He’s a busy, busy man.

If you’ve ever listened to Toddla’s radio show the first thing that slaps you in the face is his constant supply of enthusiasm and passion for…well everything really, but especially music. His excitement when playing a new release or a forgotten classic bursts out of the speakers, grabs you by the ears & drags you along for the ride. You can’t help but be infected by his passion and it covers pretty much every aspect of music you could think of. His albums span from reggae and dancehall through grime and jungle via rnb and hip hop and his radio shows are equally, if not even more, eclectic.

It’s this constant positive attitude as well as his obvious creative flare that makes him the perfect man for our first featured interview here at Rad Times, so if you didn’t previously know, now you do. Anyway enough from me, here’s what the man himself had to say:

RT: How has having a child changed things for you and your work?

T: Well, I guess it put’s a lot of things into perspective in terms of actually what’s important in life. Sometimes with music, and any type of career you get caught up in things & sometimes you forget what’s really important & I think having a child really brings you back to the reality of family, personal relationships, things like that are the most important thing and the most beautiful and give back the most so for me. When I had my baby it made me realise that maybe I don’t have to do every single gig in the world, every single remix, every single tune, or be at every single party because really, what makes me really happy is seeing this little guy grow and flourish and spending time with that person. So in a sense, it taught me that and it made me change slightly, but as far as the actual work rate I’ve actually never done more! I tell you why, because before I had a baby I didn’t really have any massive responsibilities, I’d do what I want when I wanted but now I have limited time where I have to do things. For example I’ll drop him at nursery at 9 o’clock in the morning, I’ll go to my studio, I bang it out until 3 o’clock, I go and pick him up and then I’ll take him home, so those few hours are so concentrated and so intense that I actually get more done than I used to in a couple of days because when you’ve got loads of time you just think “oh I’ll do it later” but when you ain’t got that much time you just roll it out and you just concentrate and you get stuff done so I’ve actually never been more productive which is kind of ironic really considering people say when you have a baby it slows you down & you ain’t got time for anything. As far as touring goes, yeah I can go away, I’m lucky enough to afford child care which means a lot. I can go away but i don’t necessarily want to go away for a long period of time, because I like being at home and I like being with my family and, like i said earlier, there’s more important things than doing every single booking and every single thing in the world but I’m blessed enough to be able to say that because I’m in a situation where I can do it. I realise that isn’t the case for everybody, some people need to work 24/7 but I’m in a position where I don’t which is very blessed.

Toddla T Skanky Skanky

Toddla T Skanky Skanky

RT: When you were a toddler, what did you want to be when you grew up?

T: I wanted to work in Cole Brothers my mum said, how funny’s that? John Lewis! Mad! After that football, standard. Then when I got into music about 10/11, yeah that’s what I wanted to do.

RT: I’ve been told you’re working on a new album! Tell us about that…?

T: I am doing a new album, I’m working with one vocalist on the whole thing which is gonna be a slightly different concept to my stuff in the past. It’s gonna be 10 tracks and very soon but I’m not gonna say much about it until it’s done and people can hear it because there’s no point.

RT: That’s fair enough, according to our calculations it’s been 4 years since your last album, was it a conscious decision to take a break and what made you decide to get back on it & make a new album?

T: WOW! 4 years! I put heart and soul into every record I do, particularly the last one. I travelled so much, I did loads of work in Jamaica, some stuff in America blah blah blah and I felt like I’d done so much there that it was time to do other things like one offs, DJ a bit more, remix some more etc. and then I just felt like it was that time again. I had that hunger in my belly to put together a body of work so I guess the gap made me wanna do it again. But I didn’t realise it was four years that’s f***in’ nuts!

RT: Starting off getting into the bashment/dancehall scene was it difficult or was there any conflict in the scene over different backgrounds etc. or was it all love? Were you accepted straight away?

T: I think a lot of people still believe that I turn up to raves and just play dancehall and dub and reggae, it’s quite funny I don’t think people realise even though that’s the root of what I do it’s the root of what you do too. It’s the root of what most house DJs do it’s the root of what most hip hop DJs do it’s just I explore it more. By that I mean reggae and dancehall and sound system culture, particularly here in England, is the backbone! So I just express that when I DJ and how I make music but when I DJ I don’t play straight dancehall. I have done dancehall sets particularly in Jamaica but over here I mix up the style and fashion so the crowds I play to are very varied. As for the hardcore dancehall scene and sound I’ve kind of intentionally stayed away from it in the UK like I’ve stayed away from a lot of other purist scenes because I don’t wanna be boxed in & I don’t wanna be limited to having to play one style all night. But when I go to Jamaica, particularly when I did Weddy Weddy at Stonelove, I had to show respect to that foundation you know, and I didn’t wanna go off on one. They paved the way for so much music here and when I go there I ain’t looking to experiment I’m looking to supply and nod and show respect to them so I did a hardcore dancehall set there which I really enjoyed it was a proper moment for me, really going back to the roots! You can actually listen to that set on Soundcloud…

RT: Well yeah you seem to be fluent in so many genres yet it always has that underlying Toddla T sound, how do you approach making different styles of music and how do you keep it sounding like you?

T: I guess what gives you your sound is your palette, and it’s your studio and the sounds you used and the synths you use, and obviously the trickery you’ve learnt over the years will give a song, whether it be an RnB song, a rock song, a dancehall song, a house song, a spoken word song, give it a sonic accent. So I guess that’s what gives you your sound, it’s your palette and the tricks you learn over the years.

RT: Right now what is your current biggest inspiration?

T: I feel like I’m inspired more than ever in terms of like not really giving a f*** what other people think I’m just doing my thing in terms of studio work. There’s a pressure to think that you have to do a certain thing or make a certain type of record to stay relevant but with this new record I’ve chucked that out the window & it’s very much for myself and that’s really inspired me to make music and in my opinion i think it’s probably the best music I’ve ever made because I’m only thinking about myself and that selfishness is what makes great music in my opinion. Think of records that we all love and believe in, most of the times they’ve made it for themselves, recent example is the JME & Skepta – That’s Not Me which was blatantly not meant to be a hit record but has now become a classic record, and you can’t really contrive those type of things they just happen.

RT: In a world where so much seems to be going wrong on a daily basis, how do you manage to stay positive and keep being creative and fresh?

T: Good question! I mean, I guess in a way the studio is kind of escapism for me from the wrongness and the bulls***. It’s my little hub where it’s about me & my art and my people and who I choose to invite and I guess that in a way is my antidote to the bulls*** on the road.

RT: You have a strong look when it comes to your clothes and style if you don’t mind me saying, is it a conscious effort to look a certain way or do you just like what you like and wear what you want? Or do you not really care & just wear what you’re given as I presume you also get sent a lot of free gear too?

T: I guess in a way when you’re DJing you’re the centre of attention in as much as a lot of people are looking at you so I always consciously try and scrub up good. Fashion is something that I’ve always been interested in it goes hand in hand with music and growing up skateboarding it was a big part of that so it’s always been something that I’ve enjoyed exploring. Luckily I do get sent a lot of free gear but that doesn’t mean I wear it all but sometimes you get sent stuff that you wouldn’t normally think about buying so it fits in well but, yeah I’m buying a lot of garms at the moment &…[at this point Toddla recieves a phone call] …sorry me mum rang me, classic. Garms and that…yeah I’m interesting in fashion and style, always have been.

RT: You’ve been on Radio 1 for a while now, do you remember your first show? How did it go?

T: On Radio 1, I remember it clearly I remember the first tune and the first link it was Roska remix of Neighbourhood by Zed Bias. I was pretty nervous but radio’s funny I just ended up getting into it, it wasn’t an ambition, coming up radio was’t really on my radar I was more interested in being a producer and a selector and being in the raves so I kinda found myself in this radio position which is beautiful I’m so blessed and so lucky. But yeah the first few shows were kinda surreal.

Toddla T Radio 1

Toddla T Radio 1

RT: With the radio show people get to see/hear a lot more of you than if you just played gigs in clubs like most DJs & producers, do you feel like there’s a character you’re portraying, if so do you feel like you have to keep it up when you meet fans in real life? Or is it just straight up T…what you see is what you get?

T: Well yeah I mean I guess on radio you’re pushing it a bit and you’re having fun but it’s your own personality just stretched a bit. Some people really go for it but it’s just about having a laugh as well. You know I love my music and I’m very serious about that but when I talk to people or I’m out and about I kind of just have a laugh and take the piss out of myself and I don’t think people understand that most of the time I’m actually having a laugh. As much as I’m serious about the music, and every single record I believe is great but the links between I’m just kinda having fun. What you see is what you get definitely but depends what mood I’m in innit if I’m tired or I’m down or whatever I’m not gonna be as hyper as you may think i am, but that’s like anybody innit.

RT: You seem to be a huge fan of Keith Haring’s work from having pieces in your studio to being inspired by his work on your first tshirt designs & even the recent big foam dancing men you had made – is it just the aesthetic and the imagery that appeals to you or is it the underlying political messages in his work? The man/personality behind the work?…or the whole package?

T: Well first and foremost it’s the art I just think it looks brilliant, the simplicity and the rough and ruggedness of it is just perfect. The colours he used are right up my street, I love the hand drawn, punk aesthetic of it, the fact of the politics and who he was behind it just adds to it for me, there’s a story and there’s a person behind it that went through some s*** and a lot of art whether it be street art musical art any type of art, a lot of the times there’s a certain pain behind it and I think you can see it sometimes and feel it in his work. Yeah I just think he’s brilliant, or was. Bless him.

RT: Finally could you give any RADvice to any aspiring DJs/Producers/Badmen?

T: Firstly to the badman dem: don’t be bad! Be nice!

To the DJs: play music you believe in and you think’s brilliant, if you think it’s brilliant someone else will too. Your mate might not, your auntie might not, but there is someone out there that does so don’t cop out! Do your ting! And the same way for producers, sit in that studio and when you get that rush because you think that thing is brilliant, don’t watch nobody else don’t think about what the radio think, don’t think what the rave thinks just think what you think because you if you think that, there’s someone else out there that will and you never know there might be hundreds of thousands of people that will and that’s the best way to make music.

Huge thanks to Toddla T for taking the time to sit down and chat with us. We hope he’s inspired you as much as he did us, if so please give this feature a share and hopefully we can inspire others in the same way.

Stay rad.

I’ve been working as a freelance illustrator for the past four years but my path started since I graduated from university with a degree in Graphic Design in 2007. I’ve been on quite a journey and I’ve worked with some interesting clients, I wouldn’t go out and say I’ve seen it all but I’ve had some interesting experiences in my field of work. I’ve doodled murals in the offices for Facebook, Microsoft, Leeds and Sheffield’s Children hospitals and other great companies and all because of the illustration style that I’ve honed over the years with practice and motivation. I will say that it’s not always about style but staying motivated, reaching out to an audience, using common sense and understanding you as the creative in charge of your work.




It takes a degree of knowing yourself too, knowing how far you want to go and believing that you are good enough. I’ve been asked many questions from various students and young illustrators trying to get into the field of design and the such so I thought I would answer some of these questions in my first post, hopefully some of you might find it a useful insight but I would advise you just to take it as you will as everyone treads their own path.




1) How do I develop a style and when do I know it’s the right one for me?

This is a tough one to answer because I feel that I’m still searching for my style and being the person I am, I like to adapt so I don’t like the idea of pigeon holing myself in one sole style. I’d say that during my college and university years I was constantly experimenting with style but at that time I didn’t feel a need to nail a final look but to have fun and play and experiment with materials, pen line etc.

Screen Shot 2015-07-25 at 12.34.05

I’d also say that once I finished my studies I kept at drawing and painting in my spare time and managed to piece together certain styles that borrowed elements from comic books, manga, cartoons and video games. I’ve always made sure to take these elements and make them my own, much like how famous musicians re-appropriate sounds and styles but put their own twist on it. Through the act of playing and experimenting I’m always coming to new junctions with my work, even with slight little changes to my visuals which excites me a lot and keeps me spurred on to see how far I can push the style. Sometimes it works and sometimes it doesn’t. It’s important to ask people around you of their opinion, be prepared for harsh criticism at times which can only really help you in the long run. But as an individual take the advise as it comes as you see fit. You know when you find a style that is right for you when you’re happy with it and other people are buzzing off it too.

I’ve found that my drawing and graphic style has slowly evolved over time, something that is quite inevitable in life, for example the older you get you might slowly change your own personal sense of style and dress sense, even to the music you listen to. The same is said with the way you create and draw, you may take in many different things that feed into your style and work template. As creatives and designers you should be taking in stuff around you, the cityscape, the graphics on buildings, buses, your phone, everything. You can be inspired by a lot of things without realising and it will feed into your work one way or another.

2) How did you start out as a freelancer? 

I get asked this a lot from college and university students, ready to take on the world. I did feel that in my studies, this topic was slightly glanced over at university, it’s something that tutors don’t really break down or explain to you. Maybe it’s because it’s such a multifaceted path, to work for yourself and set up as a sole trader or even company later on. Being a freelancer myself for some years has taught me a thing or two about myself as well as the industry, so tutors would struggle to nail an explanation as to how you work for yourself in what could be an exciting but sometimes volatile industry. I’ll try and break down the path to freelance designing in a couple of pointers.

– You need a portfolio of work, whether its a physical A3 black leather binder with 15 sheets of good work or an online gallery (website) A good website will reflect back on your work ethic and sense of style. Same goes for a physical portfolio but I’d say concentrate on nailing a good online portfolio first as it’s a quicker means to share your work for people to see. It’s instantaneous and not many art editors or buyers will have time to view and flick through a portfolio if they’re looking for an artist in a short space of time. For sit down meets with publishers and art editors, a portfolio is key and especially if it’s a tidy one with a good selection of work.


Screen Shot 2015-07-25 at 12.35.39



– Research and reach out to those who may be interested in your work. I spent quite a while researching publications, magazines and marketing agencies that would lean towards illustration and reached out via email in hope for some feedback on my style of work. Going off the bat and asking for work isn’t a good way to start a conversation with someone you don’t know, especially over email but it never hurts to be polite and to use common courtesy in reaching out. Once you’ve built a rapport with the right commissioning editor you can always send them updates on projects or new images you’ve been working on. I still send out printed postcards with my work on as well as stickers to previous clients to let them know I’m still around but importantly just as a common courtesy to say thanks for their support.

– Promote yourself. In my early days I used to produce home made stickers, zines and comic strips that I would distribute or sell on at independent market stalls. Later I realised they were great tools for promoting myself and my work as everything I created had my website and contact details on it. Business cards come later but anything of that ilk is very handy for those formal and informal occasions. Social media is a great means to spread your work far and wide and with careful attention, you can build a rapport with your audience and let them in on your world as you publish sketches of new work, let them know about the tools you use etc. In the digital age, we are more open to sharing, look at the everyday impact that platforms like Instagram, Twitter and Facebook have on our lives.

– Get your work out there. Through uploading my work via social media, I was lucky enough to have people repost, share and talk about it. I made sure my work was printed in independent magazines and zines as a starter, I didn’t expect anyone would want to pay me for my work which was a bad precedent I set for myself but I did believe that I needed to earn the trust and attention of potential clients. I was also fortunate to put my work out in exhibitions and shows in bars and small galleries which help boost the word of mouth and the buzz.

– Get organised. It helps to keep notes and lists of your daily tasks, especially when you’re working for yourself, you’re learning the ropes to your trade. Being organised just means setting out your agenda, and getting your tasks completed. Being organised means knowing to send your self promotional emails out at the start of the week and scheduling enough time to turn around your projects.

3) How do you get work as a freelancer?

Typically, people who look to start off freelance, have already worked within their chosen industry, made contacts and professional relations. This helps them on their first days of freelancing as they have ears on the ground and some contacts and clients from years of work. If you’re starting to freelance right off the back, the path is a little slower but not impossible.

There are many ways of obtaining work but in order to do that, you need to demonstrate you have the style, you have the understanding and you need to show people you’re ready to work in your field. In the creative field, a picture speaks a thousand words so create promos that pop out to an audience. I obtained work through my free time projects, putting t-shirt designs together for Hantu Collective which I also ran as Creative Director. Working with t-shirts and street clothing was a great platform for me. It opened up many doors because of the word of mouth it generated, off the back of that I worked on club flyers and posters, I showed everyone that I could work reliably and keep the clients happy.

Networking can be very useful, in my younger years I was quite active in going to gigs and show openings and was very fortunate to meet people who would throw me a job or two designing flyers and posters for nights and gigs. I’ve worked off the back of good word of mouth. mostly from jobs that I produced reliably. Sometimes off the back of one job, you can use it to promote yourself and show people what you can do as it’s important to remind yourself and other clients that you provide a service and execute it well. Networking can be a bit off putting but it does help you make contact a lot quicker, the alternative is to work behind the scenes, send out emails, social media postings and keeping your ears to the ground on a commissioning opportunity.

There are often online design competition which serve as good practice and a chance to creatively vent, note if you have enough spare time to enter open calls for submissions they can be worth it too.

4) Should I hold down a part time job whilst freelancing as a back up?

I certainly worked part time in bars and cafes when I first started off with my freelancing. As I mentioned before I hadn’t built up a contact list before I’d started freelancing, I more or less just jumped straight in, but I realise from the start that it would be safer to have a separate part time job to keep me afloat. Money woes can really get you down at times and I think it’s a good idea to steady your base before you venture out looking for your own work. I started off with easy to manage projects and eventually those projects would help the snowball effect with my work and after around a year I was able to pack in the cafes and pub shifts to concentrate on my own work.

Before you jump in with both feet its wise to consider your financial management, I’m no whizz with money but I released as long as I wasn’t over spending and I was living within my means, I was doing fine. Eventually you may have some over heads to look at, such as a studio space, paying for materials, magazine subscriptions and such, that’s when your financial common sense is at play and should help you evaluate your situation.

Another bonus to working part time, is that it can be a great motivator for you to launch your business full time. It also helps you appreciate the time you’re given to work on creative projects and in my case it helped me from procrastinating too much. My productivity was hot when I was delegating my time between part time work and freelance project work, thankfully that desire and motivation has followed me into my own studio space and I can manage my time and financial operations adequately.

5) How do I find my audience?

The ideal situation would be that your audience finds you. The way you piece your work together and how it looks will be based on your own personal liking and opinion, so in that respect once you find an audience who buy into your work, you can project your work towards in a certain way. Your sense of graphic style is bound to slot into a range of audience, it’s always the case of getting eyeballs on your graphics to build that following.

I found that my audience slowly grew over time with my social media presence of sharing my work online, showing people and asking of their opinion whether good or bad helped build a following for me. With the right attention, your group of followers can utilise social media to spread your images and work to their own followers, it’s almost a game of chance and numbers but always aim to garner a following on the merit of your work and not too many gimmicks.

6) How do I price my work?

This is a bit of a taboo question and an awkward one to answer. Many different artists will price their work accordingly to the following, time taken to complete, the materials covered, the depth of detail in the work, how many sketches and how many amendments they’ve had to make for the client etc. Whenever taking on any job you need to weigh up the client and weigh up how much time you can afford on the project, if it’s a job you can manage and how much you would be happy to work for. You need to consider that clients will work to their budgets and you need to find a way state your price whilst letting the client know that they’ve come to you for the job. It’s good to remember to never set a bad precedent to yourself by undercharging and letting clients believe that the fee they will pay is expected.

I always remind myself and other people that if you have a leak in your house or your car is having engine trouble, you will always pay a plumber and an electrician to solve your problem. The same can be said of people in the creative industry, clients come to them to solve their problem, therefore they can be expected to be paid. If you are offered work on the pre tense that you won’t be paid but it’s “good exposure” you need to weigh up if it is worth doing, if the exposure is the sort you want. It’s never a good idea to accept too many jobs that won’t pay you, but if you’re inclined to do so, you can use the opportunity hone your skills on the job.

7) What tools should I be using?

I don’t believe there should be specific tools you should be using, other than you do need access to a computer. You’ll find that the job market requires a lot of communication so a means to have good access to emails, social media and phone calls is essential. If you work totally offline, it doesn’t mean that you won’t obtain work, but you’re limiting yourself to the endless possibilities from your corner of the world.

Talking about tools and what I use, I have my MacBook Pro, Wacom Tablet, Apple iPhone for instant web access when I’m on the move. My drawing tools include, mechanical pencils, pens, brush, indian ink and posca markers. A lot of my work is then manipulated and tidied up on Photoshop and Adobe Illustrator to give it a finished look.

In terms of what you should use, that’s up to you, it depends on what you want to use, what you’re good at using, whether it’s paints, inks, vector graphics on Adobe, it’s down to you as the craftsman. I don’t believe there’s a write or wrong way to illustration, at the end of the day the objective is create a visual that suits a purpose it’s been intended for. Does it matter if you can draw like Da Vinci? I don’t think so, some of the best illustrators I’ve seen have utilised drawing in different ways. My good friend Billy, is a great graffiti artist and illustrator, she has amazing drawing skills and yet she pulls off a great naive style that pulls you in because it’s so inviting. Marian Deuchars is know for her brush work and loose sense of drawing style. I’ve know some illustrators to create images purely on the computer using blocks of solid colour. Tools are merely tools, your mind and your ideas require constant sharpening. Once you get your head around that, your use of tools will come into play, as I mentioned before through play and experimentation you will be able determine your style and utilise whatever method and means you see fit.

Sharing tools and inspirations

Sharing tools and inspirations

Diamond mining for beginners.

On discovering my story, people often seek to understand what and who inspired me, and what drove my desire to achieve. They wonder if I have the keys to unlock the secrets of success.

In reality we all hold a number of keys to the many definitions of success that there are. It’s only by sharing them that we help others find their own keys.

In the coming months, I will share stories, tools, techniques and insights I discovered on my journey, in the hope that they will unlock something for you or someone you know. I positively encourage you to do the same.

Please share your stories, tools, techniques and insights in the comments below, who knows, it might inspire us to make a featured blog post about it!

When I was around 16, I stumbled upon Earl Nightingale. I saw a flyer for an audio book series, and sent off for the ‘free’ trial. When I received my first recording, I was absolutely hooked. Not only did this guy’s voice sound like a worldly wise grandad giving me great advice, his story telling was so effective, I immediately felt compelled to act on his words.

I have chosen one of his stories to share with you. It’s one of my favourites, because it is applicable to so many situations, and it continues to help and inspire me 28 years after first discovering it.

The story is attributed as inspiration for countless people’s success and is told by hundreds of people all over the world. Temple University in Philadelphia exists because this story inspired its founder. Even though it’s been adapted many times, it is based on a true, and quite incredible real life story. Its timeless wisdom is as thought provoking and relevant now as it was when first told in the 1800’s.

Acres of Diamonds

A farmer who lived in Africa became tremendously excited when a visitor told him about Diamonds being discovered in abundance in fields on the African continent. The farmer, consumed by the idea he could find millions of dollars’ worth of diamonds, sold his farm to head out to the diamond mines.

He wandered all over the continent constantly searching for diamonds and the inevitable wealth which would follow, which he never found. Eventually he went completely broke and threw himself into a river and drowned.

Meanwhile, the new owner of his farm found an ugly and unusual looking rock the size of an egg and put it on his mantle as a curiosity. A visitor saw the rock, and almost had heart failure there and then! He told the new owner of the farm that the funny looking rock on his mantle was probably the biggest diamond that had ever been found. The new owner of the farm said, “Heck, the whole farm is covered with them” – and sure enough it was.

The farm is now known as the Kimberly Diamond Mine, with the Orange River running right through it… the richest mine the world has ever known. The original farmer was literally standing on “Acres of Diamonds” until he sold his farm.

Modern day kimberly

Modern day kimberly

If only he started his quest by first understanding what Diamonds looked like in their rough state. If only he had a good look in his own back yard before looking elsewhere.

Each of us in this very moment are standing in our very own acres of diamonds. All we need is the wisdom and patience to intelligently and effectively explore both ourselves and the life we are currently living.

10 Questions to Mine Your Own Diamonds

What I love about Earl Nightingale, is that he not only provides the inspiration through great story telling, he helps us find our own way by giving us a great context and then asking some pertinent questions.

Albert Einstein

Albert Einstein

Here is Earl’s guidance on Diamond Mining:

To prospect your own acres of diamonds and unearth the opportunities that exist in your life right now, regularly challenge yourself with some key questions:

1) How good am I at what I’m presently doing?

2) Can I call myself a first-class professional at my work?

3) How would my work stand up against the work of others in my field?

4) Do I know all I can about my industry or profession?

5) How can the customer be given a better break?

6) How can I increase my service?

7) There are rare and very marketable diamonds lurking all around me. Have I been looking for them? Have I examined every facet of my work and of the industry or profession in which it has its life?

8) There are better ways to do what I’m presently doing. What are they?

9) How will my work be performed 20 years from now?

10) Everything in the world is in a state of evolution and improvement.

How can I do now what will eventually be done anyway? Now, I have reduced the story and Earl’s wisdom into a blog sized retelling. If you can find 10 minutes, I’ve found what I think maybe from the original 10 minute ‘free audio book’ taster I heard all those years ago. Click Here. It looks and sounds old and cheesy, but the wisdom is relevant and insightful. If you are interested in the Acres of Diamonds story, the audiobook is 1 hour and 17 minutes, it’s online here. As with a lot of the old teachings, there are often out-dated turns of phrase and religious references – I just tune out of them, as the lessons are far more valuable than the sometimes frustrating idiosyncrasies of a bygone age.

About Pennie Raven

Pennie is a UK Business and Social Entrepreneur, currently living in Sheffield, South Yorkshire. Originally from Essex, she

Pennie raven

Pennie raven

grew up on a notorious council estate with high unemployment and above average levels of poverty and crime. By the age of 15 she was homeless, fending for herself, yet went on to enjoy a successful blue chip career in HR and Change Management. By 25 she was an influential voice in the boardroom, and was a director by age 29. She discovered her inner entrepreneur founding the hugely successful Direct Human Resources Group, which then became a casualty of the global recession. She has since founded HR Guardian Angels, helping countless entrepreneurs with their own ventures. She Co-runs Pecha Kucha Sheffield, and recently founded Sheffield Soup, a real life crowd funding event for Sheffield people and their ideas. Pennie has broad interests, enjoying science and technology, arts and culture. She is fascinated by neuroscience and biotechnology.


Websites / Twitter / Facebook: @SheffSOUP Facebook/SheffieldSoup @PKNSheff Facebook/PechaKuchaSheffield @hrguardianangel Facebook/HRGuardianAngels @pennieraven Facebook/JobsInSheffield

Contact Pennie for:

HR Support, Headhunting, Leadership and Management Development, and Business Growth Consulting.

Events coming soon:

Sheffield Soup Launch Party on 29th July

Pecha Kucha Sheffield Volume 19 – The Artisan Rises on 16th July

For starters, the North Side UK works on two major principles. ‘Support Your Scene’ and ‘North Side State of Mind’. The ‘scene’ for me is my home, where I reside, where I first started my journey, where I kick started my passion. And that place is in Huddersfield in the North of England, hence the name ‘North Side UK’.

Northside Manchester Dance and Art

Some people are actually quick to up sticks and leave in search for something better, even though they had noooo idea it was under their nose the whole time, all they had to do was dig a little.

Here’s the thing, Rome wasn’t built in a day and immediate gratification is only a means to gain something quickly because your not patient enough resist the small things that enable you to accomplish a larger, more enduring reward further down the line.

Northside Manchester Dance and Art

For example, being hungry and choosing to snack instead of waiting for your mother to cook you that delicious meal to relish your need for food. This, my friends, is why I founded the North Side UK. I wanted to build the coliseum and eat that sexy ass meal. I wanted to reap my own rewards.

After only being one and a half years young (established in January 2014), the NSUK foundations are still being set and the people involved are HUNGRY! Being such a young organisation we are still experimenting with what we are capable of and are now getting an idea of how to operate, kind of like a baby learning to walk. You can say we have accomplished quite a bit already since the beginning:

– Throwing consecutive successful events

– Having events in major cities in the north of England (Leeds and Manchester)

– Releasing clothing people want to wear and support

– Collaborating with other local independent artists/clothing designers

– Releasing a project that has spanned the world from the UK to Australia

Northside Manchester Dance and Art

What we really aspire for though, are more people to join us, to share our consensus and to share our values. It’s all good saying we have done x y and z, but what the point if what we do doesn’t make a difference?

We give people a platform in which they can excel, we push them towards their own goals, we help instil growth into our scene, and we do it all for the love.

Luke Adam Mackley (North Side UK Founder & Artistic Director)

Northside Manchester Dance and Art


Instagram & Twitter






NSUK 1 Year Recap

NSUK x Obsolete Collaboration

Improv Show #2 Recap

Improv Show Testimony




My name’s Alice, I’m a 22 year old artist and vegan, based in Brighton, well, almost. I am currently in the process of packing up my life in Sheffield, after four challenging and transformative years at university, and heading south, to begin an uncertain but exciting future in Brighton.

Vegan Artist Sheffield

I am excited to be a part of the Hantu Collective and to start spreading those positive vibes. I plan on focusing on issues like happiness, health and wellbeing, and vegan and ethical living.

I wanted to introduce myself by beginning with a little bit about my vegan journey, and a few things I have learnt along the way. I was bought up in a vegetarian family, in the Bedfordshire countryside. I’ve actually only been consistently vegan for about 2 years, and on and off for a year prior to that, although it feels like I always have been – and I’m never going back.

Evidentially it wasn’t an overnight transition (although this is possible), but over the years I discovered how important it is to make that connection between the animals you love and what is sitting on your plate. I became vegan for the animals and for the planet. Veganism to me is about compassion, making the connection, making the change, making the effort and trying your best. I am learning and growing every day, and always striving for a more cruelty free and eco-friendly life. The more I learn, the more my beliefs are affirmed.

Vegan Artist Sheffield

I have learnt that an awareness of what you consume, what you are supporting, where your food comes from and what you are putting in and on to your body is so important, for yourself as well as everything around you, everything is connected. If you are willing to start asking these questions, you’re already on your way. Make sure your impact on the world is a positive one. Life shouldn’t be about convenience or tradition, when you start to question things, you will find your own path.

Making the transition to veganism was more than the diet for me, it was based on a change I was trying to make and lifestyle I was trying to obtain to bring happiness and positivity in to my life. I knew I needed to start taking care of myself and aligning my actions and lifestyle with my beliefs. When you align your whole self you can be at peace with your whole self. Be the change you wish to see!

Any journey starts within, if you want to change your life, if you want to change the world, start with you. It’s true, no one can do everything, but everyone can do something.

Vegan Artist Sheffield

I am lucky enough to have a few great vegan people around me in my life, I love seeing people make the connection. Family members, friends, and friends of friends have all made the transition to veganism, with others being vegetarian and at least making small steps towards a more cruelty free lifestyle.

If you don’t have a network of vegan people around you, I would suggest looking online, there are so many great vegan communities online that can motivate you and help you find great vegan food items, recipes and products. If you educate yourself, maybe you can encourage the people in your life to try veganism, too!

Surround yourself with positive people who have similar philosophies to you, even if it is on social media. The content, people and energy that you expose yourself to will change the way you think, and the energy you radiate, so make sure it’s positive.

I am vegan because being vegan makes me happy, and it makes the animals and the planet happy, too! I am conscious of what I am putting in to my body and what impact I am having on the earth. I am the healthiest and happiest I have been, and living a vegan lifestyle is such an important part of that. Anyone can do it, it’s not expensive or difficult, if you want it enough; it’s easy! Vegetables, fruit, whole grains and legumes are the cheapest and best foods. You can attain more than enough nutrients from these foods to sustain a healthy, fulfilling and happy lifestyle. As well as this, there are a whole range of different meat and dairy substitutes to make the transition easier – anything you can eat I can eat vegan! It’s not about restricting yourself, eat what makes your body feel good.11787209_10153061481247914_280874752_n

Veganism has helped change my life. This lifestyle has encouraged me to view my food and my body in a more positive way, and to start taking care of myself. I began to see my body and appreciate my body as just that, a body. Bodies are great! They are strong and resilient, they are your vehicle to physical freedom, and therefore what you fuel them with is important.

I thought I would end on some rules I try to live by:

Listen to your body. Eat good food, until you feel full. Drink lots of water. Run about more.

Side note: If you are interested in learning more about reasons to go vegan, here are some documentaries I would recommend watching

Looks at the different ways humans use animals

Follows 3 meat eaters finding out where their food comes from and challenges them to go vegan

Looks at the impact of animal agriculture on the environment

Other great docs include: Forks Over Knives, Food Inc., Blackfish

Hey there, my name is Abigail and I am a watercolour artist from Sheffield. I studied at Leeds Metropolitan University where I graduated with a degree in Fine Art. Before and during University I began to develop a personal practise of sketching and drawing, which evolved into the watercolour paintings I currently do. For my studies, I found a love of sculpture and creating strange but beautiful objects. Now I have graduated, I love creating both, though it is my paintings and drawings which I promote and focus on career-wise.

Sheffield Watercolour ArtSheffield Watercolour Art














My main subject to paint is animals, which has developed from consistent pet portrait commissions into my own colourful style. I choose the pose of the animal depending on the ‘mood’ I am going for, though the colour is always completely spontaneous.

Sheffield Watercolour Art

I support local/small art businesses, and it is my aim to help make the art world seem a lot less ‘formal’, a lot less “Please do not stand too close to the paintings”. I enjoy sharing works in progress and snippets of studio life, which is creative and fun and hectic and stressful! Due to the growing recognition of my art, I have been given the chance to take part in some exciting opportunities, from exhibiting to selling to supplying creative content and helping contribute towards organisations, such as Hantu Collective, whose ideals and intentions align with my own.

Sheffield Watercolour Art


Throughout the coming months, I will be working more closely with the ARTbound Community ( to be involved with upcoming events and exhibitions as well as creating more artwork for myself. I will be conducting artist interviews explaining their creative practise and showing the ‘behind-the-scenes’ into their studio life and artistic processes and works in progress.

You can find me online in these various places:

During my East asian travel, I was lucky to have time to sit down with Ing, one of the founder & Creative Director of a long standing streetwear brand from Bandung, Indonesia. They positioned themselves really well, a brand started in 2003 with now over 180,000 likes on the Facebook, 46,000 on their Twitter, 4o,000 on their Instagram.

Have a little read, enjoy and you might learn a thing or two.

wadezig t-shirts

wadezig t-shirts

wadezig pants

wadezig pants

Please introduce yourself:

My name is Ing, co-founder and Creative Director of WADEZIG, streetwear brand from Bandung. 

What is WADEZIG and how did it start?

WADEZIG is the sound effect on a punch in Indonesian, like KA-POW or BAM! 

There is a funny story behind it actually, we created the name and logo before we were a streetwear brand. 

When the 3 of us wanted to make the brand, I had it ready! So we decided to just use this, the other two cared more about the products and how we were going to market. More of the marketing and distribution side.

What is your experience / background?

I was a graphic designer for several companies in Jakarta, Bali etc I moved around quite alot. I have a big interest in tees especially graphic tees. I met with my friend, Rizki, we were on the same wavelength, he had his own collection of graphic tees. From there, we thought, why don’t we start our own brand?!

What was the barriers when you were setting up?

Main thing was funding, we started really small. The 3 of us started with a capita of 500,000 Rupiah each (£25) by each selling our own goods. My friend sold his guitar, the other sold his computer and I donated mine to the company. 

A great manIn the start, we only had enough money to produce 2 x 12 tees! That was our first batch of of goods. Maybe is due to our expectations we’re too high, the result wasn’t what we expected. 

At the end the 2 dozen tees we’re sold to friends, we learned & started properly from our 2nd batch.

We split the money from the beginning as we know we are creating a streetwear brand, so the main thing is promotion. We split if halfway, 50% production, 50% promotion, marketing, brand building, branding etc.

We built the image at the same time as the product.

This has always been our motto.
Brand image,
personality is the main importance.


A: What was the main reason why WADEZIG was born here in Bandung?

I: I went to University here, my other friend went here as well. 

The reason why I chose here was kind of cheesy actually, Back when i was in high school, Bandung has always been marketed as a place for the youngsters, the city, the creativity, the independent music was the main reason why I went. 

In Sumatra, we have a tradition called “ merantau “ to go to Java to start a new life in Bandung, usually young people look for University outside of Sumatra. 

Bandung has always been a ‘cool’ place and I couldn’t resist the pull. 

Lots of professional (and famous) artists are from Bandung, alot of them are from ITB ( Institute Technologi Bandung)
They build galleries in Bandung that’s famous Internationally from traditional, modern to contemporary arts.

Beautiful view of Bandung

Beautiful view of Bandung

A: Bandung is the PARIS of the east, what do you think makes bandung so special?

I: Maybe the weather… Jakarta is HOT! Everywhere other than bandung is HOT! Bandung is situated higher up than the other cities. Lots of old buildings, trees & shades. Similar to Pinang in Malaysia. 

They said, when it was the colonial era ( by the Dutch ), their holiday was to Bandung. Their base was in Jakarta, their wives and kids travel to Bandung. It was calm, lots of trees, a lot cooler and a lovely view.

This became a tradition for people living in Jakarta to go to Bandung on the weekend.

Probably this reason is what inspired people to draw, make music and adds to their creative energy.
aloon Aloon Bandung

A: Your role within Wadezig is Creative Director, how do you find inspiration and keep finding inspiration? 

I: I don’t seek inspiration, I am inspiration LOL that’s my usual answer. It’s a usual question and the answer is usual, inspiration is everywhere. 

Wadezig born in street art scene, the boys, lots of the inspirations are from the streets. 

In Bandung, the spray can users are not just street artists but also gangsters particularly the motorcycle gangs.

As a artist I had no choice to interact with them, they usually ask for spray cans and we had to be nice to be safe.

This taught us how to interact with people from different backgrounds, everyday there is something happening “on the streets” that becomes an experience. 

When we focused on the brand, with the rollercoaster ride, until I got married, then had a child. 

A lovely baby girl, now my main interaction nowadays is with her and she’s become my source of inspiration as well.

I guess if i get asked what keeps me inspired, it’s my drive to keep going, for my life to keep evolving, growing. 

A: As every artist go through this, do you get Creative Blocks and how do you overcome?

I: I do, I have a few projects, personal to social so I don’t just focus on creative stuff on Wadezig.

I’m created an online platform street art community in Indonesia.

Also with my wife, I have a project, kids apparel & arts and crafts. Actually this is for kid so I don’t have to buy clothes for her haha


The Babybirds is random fun projects of @ing, @almaviva, and @rinjani. Together, they do silly things.

( Check out their really cute Instagram , their pic was chosen by apple world gallery & printed all over the world!  )

My focus changes, from streetwear for young kids male, then change to kids, then change to talking developers. Usually before I get a creative block, I move to work onto another project. Keep changing the focus to keep it interesting.

A: As an artist, do you have any rituals for work? 

I: Back in the day I was, when I was starting out as graphic designer, I open photoshop, the blank canvas has to be black.

For a while, I prefer working at night for the first 3 years of WADEZIG.

Over the years, as I worked professionally from design agency, in house designer, I thought it’s not possible to be picky. I should be able to start work from any blank canvas, anywhere, in any condition.

A: In Asia, I’ve noticed in Indonesia, Malaysia, alot of e-shops are limited where you add the products then pay over the phone, why is that?

I: Indonesia is still considered as third world country, people are have no faith in online payment. 

It’s mainly trust and people’s perception.

Paypal and credit card, not everyone has credit card / a suitable debit card for paypal.

A lot of people are still conventional traders, money first in the bank then we will send the order.

Saying that, setting e-shops is only a relatively new trend in Indonesia, 3-5 years. 

Due to that, in, we don’t offer online payment, people prefer to chat to the sellers directly. 

That human touch still. 

Online shopping without that human touch is still a foreign concepts to users/customers in Indonesia. Also during the boom of the internet, Indonesia was one of the worst countries for Internet fraud in the whole world.

Lots of shops blocked Indonesian credit cards such as , 

This mentality affected the local e-shop, due to the high level of frauds, they don’t trust each other.
13 years ago, we couldn’t buy many international streetwear brands, we couldn’t buy graphic t-shirts due to this problem.

This was one of the reasons we started WADEZIG as well as we wanted to wear graphic tees. 

A: Since 2003, what would you say is your proudest achievement?

I: Lots, and every year the achievement always grows. For me was one of the WADEZIG tees worn by an MTV VJ, although it was only MTV ASIA, we were still very proud that it was on TV.

For now, we’re building our own office, we are the first brand to build our own office with this model. 

Our office is 300m2 , the idea is for this to be a co-working space, artist residence, creative events connecting people together.  

It’s located just outside of Bandung, we could buy the land at a reasonable price. We’re aiming for this to be the centre of creative activities for young people in Bandung.

A: If you can time travel 10 years back, what advice would you give your young self?

I: We think we could’ve achieved alot more in alot less time. This is the process i feel to grow. 10 years ago I was relaxed, living for the day. I didn’t even think about getting married or let alone having a child! Drawing, design and good times. 

If I could focus more, we could’ve done alot more. We could’ve been International, our office could’ve been finished.   

A: We are living in a digital age, more and more people are starting a brand, a lot easier to do something than it was 13 years ago. Any advice for aspiring startup?

I: Everything is definitely easier now but don’t fall to only using the benefits of technology. People will need to feel the core of the work that you are doing, that attention to the process and detail. 

For example as brand, go to the manufacturers and feel the materials, go to the screen printers and check out the quality. Rather than just calling them / e-mailing, be part of the process.

Don’t assume it’s all easy, the benefits of modern technology should still be balanced with hard work rather than making us lazy. 

This will help as technology keeps on developing, gives you a good foundation of work. 

A: Any artists that inspired you & enjoy?

I: One of my biggest inspiration is NCC ( Neasden Control Centre ) from the UK, I really like his style.
Stereoflow – Stereoflow is a renowned street artist from Bandung, Indonesia, started in ’97
Darbotz – Graffiti artist from Jakarta, Indonesia, started in ’97 as well.
Econugroho – Mural artist from Jogjakarta, collaborated with Louis Vuitton in the past.
David Carlson – David Carlson is a senior design strategist and advisor that has been working in the forefront of the international design scene for more than 25 years.

A: Brands that you enjoy?

I: The hundreds, Supreme & UNKL347, the OGs, pioneer of streetwear clothing in Bandung.

A: What’s for the future? You touched lightly earlier on the office for the creatives?

I: Taking the brand internationally, creating the office to be the centre of creative activities of young people in Bandung.

A proper creative space, building on the creative community in Bandung. We will be the pioneers of creating this sort of space in Bandung. Watch this space!